Seafolly is Australia’s most loved iconic swimwear brand. We embody the spirit of the Australian beach and its unique lifestyle, inspiring confidence through our eternal optimism and unwavering commitment to empowering women to feel confident on the beach.

We focus on creating value for every woman we engage with, using what is true to our history, our product, our people and our way of life.

Seafolly was born on the beaches of Sydney, Australia in 1975. Since then, we have been connecting women around the world with an unparalleled sensation through innovative swimwear that puts fit above all else.